The event marked the launch of Read Across America Day, an initiative of the National Education Association. NEA’s Read Across America is an annual reading motivation and awareness program that calls for every child in every com- munity to celebrate reading on March 2, the birthday of beloved children’s author Dr. Seuss.
NEA’s Read Across America also provides NEA members, parents, caregivers, and children the resources and activities they need to keep reading on the calendar 365 days a year.
In cities and towns across the nation, teachers, teenagers, librarians, politicians, actors, athletes, parents, grandparents and others develop NEA’s Read Across America activities to bring reading excitement to children of all ages. Governors, mayors and other elected officials recognize the role reading plays in their communities with proclamations and floor statements. Athletes and actors issue reading challenges to young readers. And teachers and principals seem to be more than happy to dye their hair green or be duct-taped to a wall if it boosts their students’ reading!
Joining Jessica Alba and Michelle Obama at the event were Superbowl champion Donald Driver, Top Chef host Padma Lakshmi and chefs Carla Hall and Mike Isabella, designer Camila Alves and actors Bridget Moynahan, Jeffrey Ray Valdez and Mehcad Brooks, along with journalists Norah O’Donnell and Luke Russert.
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